About Contiguo

The market gap we built for

Most mid-market B2B sales organizations know their territories are imbalanced. They don't know by how much, they don't have the tooling to model alternatives, and the consulting options available to them are either oversized (McKinsey, Bain, SBI) or undersized (a RevOps analyst pulling numbers in a spreadsheet).

The gap between those two options is where sales territories quietly erode 20 to 30 percent of revenue potential. Kellogg research across 4,800 territories put the number at 30 percent. Most organizations absorb it as a cost of doing business.

Contiguo exists to close that gap at a price point mid-market companies can actually approve.

What we do

We deliver concierge sales territory optimization for organizations with 20 to 150 reps.

Engagements begin with a fixed-fee Territory Health Audit — 48 hours from data in to deliverable out. The audit quantifies territory imbalance across six metrics, benchmarks against optimized models, and recommends a rebalancing plan ranked by revenue impact.

If the audit surfaces material imbalance — and it almost always does — we offer ongoing rebalancing and territory design engagements priced for mid-market budgets.

We are a specialist, not a generalist. We do not do comp plan design. We do not do CRM implementation. We do not do sales enablement. We do one thing.

How we work

Three principles govern every engagement.

Quantified, not intuited.

Every recommendation is tied to a measurable delta in rep attainment, revenue coverage, or forecast variance. If we cannot defend a recommendation in numbers, we do not make it.

Fast, not exhaustive.

A 48-hour audit is not a corner cut. It is a discipline. Exhaustive analysis produces a binder. A focused one produces a decision. We optimize for the decision.

Specialist-deep.

Territory design sits at the intersection of data, sales strategy, and change management. We work with organizations that have already tried to solve it in-house and found that the problem requires dedicated specialist attention.

Who we serve

Mid-market B2B sales organizations across five industries:

Each industry has structural territory design constraints — regulatory, channel, licensing, book portability — that make generic territory models underperform. We build with those constraints in mind.

Why now

Sales territory design has been the same broken discipline for forty years. Data availability has improved radically in the last decade. Tooling has not.

Mid-market organizations are the ones who pay the highest price for this gap. They are big enough to have real territory imbalance and small enough that no one on their team owns territory design as a full-time function. The result is territory drift — maps that worked two years ago and silently eroded since.

Contiguo is built for that moment. The moment when someone on the leadership team looks at the attainment spread across the team and asks whether something structural is wrong. The answer, almost always, is yes — and the fix is almost always faster and less expensive than expected.

Work with us

Start with a free Territory Fit Assessment. Fifteen minutes, no obligation. We will tell you whether your organization is a candidate for a full audit, and if so, what the audit would likely surface.

Request a Territory Fit Assessment →

Direct contact: christian.fischer@contiguo.io