About Contiguo
The market gap we built for
Most mid-market B2B sales organizations know their territories are imbalanced. They don't know by how much, they don't have the tooling to model alternatives, and the consulting options available to them are either oversized (McKinsey, Bain, SBI) or undersized (a RevOps analyst pulling numbers in a spreadsheet).
That gap is where sales territories quietly leak revenue. Zoltners and Sinha's research across 1,500+ territory-design projects puts realignment alone at 2 to 7 percent of revenue, and Sales Management Association data shows a 29-point attainment spread between teams that design territories well and those that don't. Most organizations absorb it as a cost of doing business.
Contiguo exists to close that gap at a price point mid-market companies can actually approve.
What we do
We deliver concierge sales territory optimization for organizations with 20 to 150 reps.
Engagements begin with the free 48-Hour Territory Assessment: 48 hours from data in to deliverable out. The assessment quantifies territory imbalance across six metrics, benchmarks against optimized models, and recommends a rebalancing plan ranked by revenue impact. See a complete sample.
If the audit surfaces material imbalance, and it almost always does, we offer ongoing rebalancing and territory design engagements priced for mid-market budgets.
We are a specialist, not a generalist. We do not do comp plan design. We do not do CRM implementation. We do not do sales enablement. We do one thing.
How we work
Three principles govern every engagement.
Quantified, not intuited.
Every recommendation is tied to a measurable delta in rep attainment, revenue coverage, or forecast variance. If we cannot defend a recommendation in numbers, we do not make it.
Fast, not exhaustive.
A 48-hour audit is not a corner cut. It is a discipline. Exhaustive analysis produces a binder. A focused one produces a decision. We optimize for the decision.
Specialist-deep.
Territory design sits at the intersection of data, sales strategy, and change management. We work with organizations that have already tried to solve it in-house and found that the problem requires dedicated specialist attention.
Who runs Contiguo
Contiguo is run by Christian Fischer. Fifteen years in revenue operations, currently a revenue operations executive at a multi-billion-dollar B2B software company, where territory design, quota setting, and go-to-market analytics are the day job. He built Contiguo's optimization engine after watching one too many mid-market teams try to solve territories with 32 spreadsheets.
You work directly with him. No analysts, no handoffs, no offshore team touching your data. That is the entire org chart, and for a 48-hour assessment, it is the right one. Here is exactly how your data is handled.
Who we serve
Mid-market B2B sales organizations across four industries:
- Pharmaceutical sales (primary care, specialty)
- Medical device sales (capital equipment, consumables)
- B2B SaaS (field, inside, hybrid motions)
- Financial services (wealth management, institutional sales)
Each industry has structural territory design constraints, regulatory, channel, licensing, book portability, that make generic territory models underperform. We build with those constraints in mind.
Why now
Sales territory design has been the same broken discipline for forty years. Data availability has improved radically in the last decade. Tooling has not.
Mid-market organizations are the ones who pay the highest price for this gap. They are big enough to have real territory imbalance and small enough that no one on their team owns territory design as a full-time function. The result is territory drift, maps that worked two years ago and silently eroded since.
Contiguo is built for that moment. The moment when someone on the leadership team looks at the attainment spread across the team and asks whether something structural is wrong. The answer, almost always, is yes, and the fix is almost always faster and less expensive than expected.
Work with us
Start with the free 48-Hour Territory Assessment. Two CSV exports from you, a complete report back in 48 hours: maps, balance scorecard, and revenue exposure by territory. No call required, no strings. The sample shows exactly what you get.
Email for the data spec → or book 15 minutes first →
Direct contact: christian.fischer@contiguo.io